Examples of Instagram design in 2021
There are many techniques for a unified Instagram page design in 2021. We will now look at some of them using examples.
Ruler, column, diagonal
We have already talked about “chessboard”, where stories and photos are distributed in a checkerboard pattern. Line or column – distribution of publications into one clear line with a single design motif. For example, in the official Zara account, photos of men's and women's clothing models are distributed in the line.
“Ruler” from the Zara blog
Another option for this distribution is “diagonal”. The photos also form a clear diagonal line. For diagonals, as a rule, monochromatic creatives are used.
Example of a "diagonal"
These techniques do not have to be followed for the entire tape. Usually 9-12 photos are collected into a single composition - this is the number that is convenient to perceive when scrolling through the feed.
Puzzle from one photo
This option is suitable for those whose feed consists of nine to twelve main photos. Publications are parts of a photo that looks like a single whole in the feed. Most often, this technique is associated with installation landing, but it can be used for a private blog, or simply for stylish feed design.
Emphasized naturalness
In 2021, one of the trends is naturalness. This is a minimum of photo processing and no filters. Of course, the photos must be taken professionally and have good resolution.
Eco blog on Instagram - an example of naturalness in design
In such posts, emphasis on the texture of the material, minimalism, and natural muted tones is appropriate. Even blurry frames with highlights can look good if they match the concept of the page.
Collages
Collages on Instagram are considered an outdated design technique. But using a collage to draw attention to a specific post is quite appropriate for both a personal blog and a business page.
Collages on Instagram can look stylish and appropriate even in 2021
You shouldn’t completely load your feed with collages. But if used in moderation, they will help diversify the feed and add color accents to it.
How to set up Instagram for business in 2021
A business page on Instagram in 2021 is one of the best ways to attract attention to your services or products. Therefore, you need to approach the design of a business profile responsibly. But first, let’s remind you how to create a business account on Instagram. To do this you need:
- Select “Settings/Account” and “Switch to professional account”;
- Select the direction of the page – in our case “Business” and its category;
- Check the contact information of the page - it is advisable to immediately indicate the company address;
- Linking your Facebook business page is an optional step, but you can link it for greater reach.
Selecting the page type
Selecting a category
After the profile has become a business page, you can begin to design it.
Choosing a nickname for a business page on Insta
A nickname in a business account should be memorable and meaningful. It is desirable that it contains a word or phrase that characterizes the field of activity. But the most important thing is that it is easy for the user to find the page. We recommend:
- Do not use punctuation marks or other symbols in your nickname that can be easily mistaken. For example, arbitrazh_trafika and arbitrazh.trafika are different accounts and it will be easy to confuse them;
- Choose a short name if possible. For example, bestdesigninterior.russia is a “heavy” nickname that is difficult to remember. On the contrary, planeta_dizajna is remembered quickly, and it is almost impossible to make a mistake when searching.
And such nicknames are only suitable for a personal page, but not for business
How to design a header in a business account
In the header of your Instagram business page, be sure to include the information necessary for visitors. This:
- Short description of the direction;
- Address of the main site - if there are discounts on the site, it is better to indicate this here;
- Offline point address – if available;
- Contacts for communication – telephone, instant messengers, other social networks;
- Information about payment and delivery.
Instagram features allow you to specify only one link. But if you have several sites, then you can use services for multilinks. The most popular are Taplink, Hipolink, Meconnect.
Multilink issued through Taplink
You can also diversify the text with emojis, but do not overuse them, since too many emoticons look strange on a business account.
Eternal stories on a business page
One of the features of Instagram is “eternal” stories or highlights. They are pinned under the page header and are always available. We recommend using them so that page guests can learn all the most important things. In such stories you can place the price list, detailed information about delivery, sales, etc.
To create stories highlights, you need to select a published story and click “Add to current”. The title of such stories should clearly indicate what users will find there.
Eternal stories contain all the necessary information
For stories to attract attention, you need an attractive cover. Covers do not have to be added to the story itself. To do this, you need to click on the story icon, select “Edit current/Edit cover” and then upload the desired photo. Special applications will help you design Instagram stories - Story Maker, StoryLab, etc. An online story editor is also available on design services - for example, Canva and Crello.
Story editor in Canva
Using a guidebook (Tips feature)
One of the new types of publications on Instagram is a guide or “Tips” (called differently in different versions of the application). With its help, you can recommend products, indicate places, or combine posts on one topic. On the page, it is fixed in the line in front of the ribbon and is indicated by the book symbol.
Selecting the publication type
Choosing a topic
To create such a post, you need to click on the plus icon and select the type “Tips” (“Guide”), and then specify the category - places, products or publications. On business pages it is used as a guide for visitors. For example, you can include posts with information about products or discounts.
Insta landing pages for business accounts
There are two ways to create a business page:
- “Endless” feed is a regular feed of publications, like in a personal blog;
- 9-15 posts in the feed with basic information - all other news and other information will be in stories or IGTV. This is the so-called insta-landing - an analogue of a selling page.
An example of a high-quality insta-landing
The main way to create an insta-landing is to cut the finished page into 9 identical parts. Sometimes there are landing pages with a large number of elements. As a result, when the user opens the feed, he sees a ready-made sales page with all the necessary information.
A good landing page on Instagram has several main blocks:
- Visual – photos to attract and focus attention. This could be a bright image of a product or another picture that is associated with the direction of the page;
- Informative – data about a product or service;
- Persuasive - a call to action is usually placed there (“Buy”, “Order”) or links to comments with reviews.
Thus, on a business page on Instagram, a landing page can perform two functions - arouse interest and encourage you to order a product. And to create an insta landing page, you can use special services. These are, for example, Publer, Canva, Crello, Freepik.
Insta landing page builder in Publer
Instagram page design for business
One of the Instagram design trends in 2021 is a unified business page style. This is a single color scheme of the tape, a single photo motif, perhaps the presence of a common element. This element usually characterizes a business theme.
The laptop is a recurring element on the Lenovo blog
The tape should be pleasing to the eye and not be monotonous. Therefore, when designing, a technique such as “chess” is often used. These are photos that go in a checkerboard pattern with stories. The stories have a single design style. A striking example is the account of the Labyrinth store.
“Chess” in the design of the Instagram feed
When designing a business page, you can use the information provided by the psychology of color in marketing. For example, red is associated with energy, strength, breakthrough, etc.
And warm green tones are associated with freshness and growth. They are well suited for designing a page about a healthy lifestyle and proper nutrition. The color green is also often used by financial institutions, as it is associated with prosperity and stability.
Bank Instagram page – green is the leading color
And if the brand is already quite popular, corporate colors are often used in the design.
Corporate tones in the design of the Karcher blog
We will talk about other trends and successful examples of Instagram design for business later in the article.
